Privacy Policy

Last Updated: January 2026

Diversify Now ("we," "us," "our," or "Company") operates the website diversifynow.co.uk. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website.

Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our site. By accessing and using diversifynow.co.uk, you acknowledge that you have read, understood, and agree to be bound by all the provisions of this Privacy Policy.

Information We Collect

We may collect information about you in a variety of ways. The information we may collect on the site includes:

• Personal Data: Name, email address, phone number, and postal address when you voluntarily submit contact forms or subscribe to our newsletter.
• Technical Data: IP address, browser type, operating system, pages visited, and time spent on pages.
• Cookie Data: Information stored through cookies and similar tracking technologies (see Cookie Policy section below).
• Usage Data: Information about how you interact with our site, including clicks, searches, and referral sources.

How We Use Information

We use the information we collect for various purposes, including:

• Analysing website traffic and user behaviour through analytics tools.
• Tracking affiliate commissions and conversions from partner casinos and betting sites.
• Improving site functionality, user experience, and content relevance.
• Sending promotional emails and updates (with your consent where required).
• Detecting fraudulent activity and preventing misuse of our services.
• Complying with legal obligations and responding to lawful requests.

Cookie Policy

Our website uses cookies and similar tracking technologies to enhance your experience. Cookies are small data files stored on your device.

Types of Cookies We Use:

• Essential Cookies: Required for basic site functionality and security.
• Analytics Cookies: Track user behaviour and site performance (e.g., Google Analytics).
• Affiliate Tracking Cookies: Monitor clicks and conversions for affiliate partnerships with casinos and betting operators.
• Marketing Cookies: Enable targeted advertising and remarketing campaigns.

Cookie Opt-Out: You can disable non-essential cookies through your browser settings or by using cookie management tools. However, disabling certain cookies may affect site functionality. Most browsers allow you to refuse cookies or alert you when cookies are being sent.

Third-Party Links

Diversify Now provides links to external websites, including non-GamStop casinos, betting sites, and affiliate partners. We are not responsible for the privacy practices, content, or security of third-party websites. When you click on external links, you leave our site and enter the domain of the third party. We strongly encourage you to review the privacy policies of any linked websites before providing personal information.

Third-party operators may collect data independently of us and have their own privacy practices, terms, and conditions.

Your Rights

Under UK data protection law, including the UK General Data Protection Regulation (UK GDPR) and Data Protection Act 2018, you have the following rights:

• Right of Access: You may request a copy of the personal data we hold about you.
• Right to Rectification: You may request correction of inaccurate or incomplete data.
• Right to Erasure: You may request deletion of your data (subject to legal exceptions).
• Right to Restrict Processing: You may request that we limit how we use your data.
• Right to Data Portability: You may request your data in a portable format.
• Right to Object: You may object to certain processing, including direct marketing.
• Right to Lodge a Complaint: You may file a complaint with the Information Commissioner's Office (ICO).

To exercise these rights, please contact us using the details below.

Data Retention

We retain personal data for as long as necessary to fulfil the purposes for which it was collected, unless a longer retention period is required or permitted by law. Retention periods vary depending on the type of data and purpose:

• Contact Information: Retained until you request deletion or unsubscribe.
• Analytics Data: Typically retained for up to 26 months.
• Affiliate Tracking Data: Retained in accordance with affiliate program requirements (typically 30-90 days).
• Legal/Compliance Data: Retained for the duration required by applicable law.

When data is no longer needed, we securely delete or anonymise it.

Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Email: [email protected]
Website: diversifynow.co.uk

We will respond to your inquiry within 30 days of receipt.

Data Protection Authority: If you wish to lodge a complaint about our data practices, you may contact the Information Commissioner's Office (ICO) at ico.org.uk or call 0303 123 1113.